Best Betting Sites: Top New Online Bookmakers in the UK

SBK launched in 2019, originally as an app-only online bookmaker. By reading Trustpilot reviews, it’s possible to get a more rounded view of how well bookmakers are performing for users and can use this to better inform our views. “For football betting talkSPORT BET really stands out. Extensive markets are available across a range of sports, while there are also plenty of promotions for existing customers.”

bet365: Best betting site for competitive odds

The platform makes this clear, but bettors should never assume the picture on screen is perfectly synchronized with market suspension or odds changes. Features such as Substitution Payout also give selected player bets extra protection when the original player leaves the match. It’s also a practical option for users who want one account for weekend football, rugby betting not on gamstop major tennis tournaments, US leagues, and live competitive gaming markets. Betway suits bettors who follow both traditional sports and esports.

• A sports-only customer may struggle to find a clear reason to pick RedAxePlay over an operator built around betting.
• Place a min £10 pre-event bet at min odds of 2.0.
• Some of the markets include top (team) batsman, top match batsman, top bowler, player X to reach 50/100, and Player of the Match.
• The best betting sites understand this and build their products accordingly.
• Some of the new online betting sites will try and entice new customers to the site.

Bet of the day – Wednesday

Backed by years of broadcasting experience, it offers a football-focused betting experience that caters perfectly to UK punters. It’s particularly popular with football and horse racing fans, thanks to features like Super 6 free-to-play games, RequestABet markets, odds boosts and extra each-way places on racing. Alongside the exchange, Betfair also offers a traditional sportsbook with a wide range of markets, Bet Builders and regular promotions across major sports. The operator started out life as a high street bookmaker, but they were quick to capitalise on the boom in online sports betting. Range of sports (45 categories at Highbet and 42 sports at the ProgressPlay sites when I counted on 22 October 2026), football and racing depth, and markets on a reference fixture My basket covered 10 football, 10 racing and 10 tennis markets, priced daily at the nine bookmakers in my 8 June to 1 July 2026 round.

Each type of wager comes with its own structure, risk level, and strategy, which affects how you place and manage your bets. Actual processing times may vary depending on the sportsbook, payment provider, and identity verification requirements. The table below compares the most common payment methods used by U.S. sportsbooks. Understanding how money moves in and out of betting platforms is essential for managing your bankroll and avoiding delays. Eligibility for these offers typically requires full account verification, including identity checks and location confirmation.

There are lots of great betting sites available in the U.S. Traditional sportsbooks and prediction market apps may look similar, but they operate very differently once you start trading. Do you live in a state where betting has not yet been legalized or is limited, like California, Florida, Georgia, or Texas? Legal West Virginia sports betting launched in 2018 and has grown into a competitive market. No matter your game or strategy, Virginia sportsbook promos offer something for every fan.

Highbet and the ProgressPlay sites all carried NFL, MLB and NHL markets, including spreads, totals, run lines, puck lines, NFL player props and Super Bowl futures. I priced and watched these markets rather than placing bets on them. UK and Irish horse racing is a betting calendar of its own, from Cheltenham and the Grand National at Aintree to Royal Ascot. My football betting guide ranks the books on football alone, and the Premier League page narrows it to the top flight. The six ProgressPlay sites carry near-identical football markets, so price decides between them, and BetMaze (4.6%) and Monster Casino (4.7%) were the sharpest of the group. The football, racing and tennis picks rest on margins I measured; for the other sports they rest on market coverage I checked, and each section says which.

£10+ bet on sports (ex. Virtuals) 1.5 min odds, settled within 14 days. Reputable bookmakers will also provide lots of tools to help you to do things like set deposit limits and take time out. This is why we have collected thousands of user reviews across the different UK betting sites from the members here at OLBG. They are then reviewed regularly, along with feedback we receive from our community of sports bettors at OLBG. You can check out the UK Gambling Commission public register of licensed betting sites here. You can see in our table of new betting sites above, we list the Gambling Commission License number.